Is making a lithograph of original artwork a good business move?

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Comment by Brian on August 28, 2009 at 4:13am

oh, and as for if making prints of your worth is a good business move ... it really depends on where you want to go with your artwork. when you make large quantities of prints ... your artwork becomes a piece of product which requires an entirely different marketing strategy than if you wanted to market your originals exclusively. It's something that you would need to find out for yourself as every ones goals are different.

Comment by Brian on August 28, 2009 at 3:44am

first off, i would refer to a commercial lithograph as an offset print ... lithography is still a term that has the thought of a well manicured stone and not an aluminum plate that applies ink to a rubber roller to be applied to a substrate.

but there are a few different types of printing methods available (offset printing, digital large format prints, screen prints, etc) and each really have their own attractions. Offset printing is a fairly cheap print that can get an exact reproduction ... only way to make them cheap ... you have to get around 500-1000 printed. Digital large format prints or *glicee* ... god i hate that term ... are great for getting cost effective prints in small quantities ... bad part ... still an inkjet print .. but you can easily get the print put onto canvas, poster paper, silk, banners, photo paper, digital printed vinyl, etc, etc etc. silkscreening still gives flat color bits, but it's cheap, and can give limited edition runs.

I already made a rather large post in the "art discussion" forum under marketing yourself and the resources provided are pretty good there.